Creator co-investment for established Amazon creators

Level Up.
On your terms.

A bridge to your next meaningful milestone. Ballast Ventures puts stable capital behind proven creator performance, with a structure built around the opportunity in front of you.

Creator-owned infrastructure. Each opportunity evaluated. Every term agreed in writing.

  • Custom to you.Your needs set the shape. The amount, pace and dates are built around your numbers and your month, then agreed in writing before any capital moves.
  • You've earned it. You keep it.Your Tier 1 bonus stays 100% yours. All commissions repay our invested capital until it is fully reimbursed. After that, we share only the remaining flat-fee bonus above Tier 1, if a higher tier is reached and paid.Your audience stays yours, too. The audiences you've built should live in your own Meta ad account, never an agency's. Audiences are what let you launch ads fast and drive revenue quickly, so don't hand anyone the keys.
  • Your ads, your way.Keep your current ad manager, or we'll introduce you to a stellar ad manager if you need one. We bring capital to help you accelerate, not control over how you run your ads.
Capital with purpose.Sized around the opportunity, repaid before upside is shared.
Built around your month.Peak season and steady months use different structures.
Your business stays yours.Your audience, brand, content and accounts. No equity.

Checks and balances

Three parties. Each one keeps the others honest.

The creator drives awareness. The ad manager puts the ad spend to work to turn that awareness into revenue. The capital takes on risk, so the creator carries less of it. Each has a different incentive, which is exactly why they check each other.

  1. 1
    You and your ad manager. You own the audience and the ad account, so your ad manager works for your business and answers to you.
  2. 2
    Your ad manager and Ballast Ventures. As your capital partner, Ballast Ventures has read-only visibility into spend and results. We help you tell good ad-manager behavior from bad, and we can ask for anything to be looked at more closely.
  3. 3
    You and Ballast Ventures. We put our own capital at risk and are repaid only through terms agreed in writing, so we have every reason to question the plan, and you have every right to question us.

When all three can hold each other accountable, the aim is simple: the decision that is best for your business.

Three parties that check and balance each other A triangle of three parties: the creator, who drives awareness; the ad manager, who puts the ad spend to work; and the capital partner, Ballast Ventures, who takes on risk. Three numbered checks connect each pair, so every party can hold the other two accountable. 1 2 3 CreatorDrives awareness Ad managerRuns the spend BallastVenturesTakes on risk

What Ballast Ventures is

Capital behind what is already working.

Ballast Ventures puts its own money into advertising that is already producing measurable Amazon results, and gets that money back before anyone shares upside.

Its own capital, repaid first

Ballast Ventures funds approved ad spend from its own balance sheet. If the funded activity falls short, the shortfall on Ballast Ventures' capital is Ballast Ventures' loss, not your debt. Capital you choose to add yourself is the exception: it comes back after Ballast Ventures' and can fall short.

You stay the owner

No equity, no interest, no personal guarantee. Ballast Ventures gets no ownership of your audience, brand, content or accounts, and no say over what you post.

Terms built around your numbers and your month

The amount, funding pace, dates, whether you co-invest and the profit split are set for each opportunity, and every term is signed before a dollar moves.

Built for what you need this month

Some months are different from others.

Your business has peaks and steady stretches, so Ballast Ventures' two programs follow the calendar.

The calendar decides the structure first, and your tracking decides eligibility second. Every opportunity uses one structure, never both.

Want to understand exactly how it works?

Everything below is the full detail: the calendar, both structures, who carries which risk, worked examples, what we ask for, definitions and FAQs.

The full mechanics

The calendar decides the structure.

Amazon's high seasons are the fourth quarter and Prime Day. Everything else is non-seasonal.

Seasonal and non-seasonal monthsJune or July counts as seasonal only in the year Prime Day falls in it. The other of the two is non-seasonal.
  1. JanNon-seasonal
  2. FebNon-seasonal
  3. MarNon-seasonal
  4. AprNon-seasonal
  5. MayNon-seasonal
  6. JunSeasonal if Prime Day
  7. JulSeasonal if Prime Day
  8. AugNon-seasonal
  9. SepNon-seasonal
  10. OctSeasonal
  11. NovSeasonal
  12. DecSeasonal
Non-seasonal without clean tracking.If a non-seasonal month has no qualifying ad-set tracking, it goes to manual review and is currently ineligible. It does not automatically route into Bonus Participation.
Go deeperThe two structures, side by sideWhat each one funds, what repays capital, what is shared and what is never touched.
The two structures, side by side
FeatureBonus ParticipationAd-Set Participation
Designed forOctober, November, December and the Prime Day monthEvery other month, with clean ad-set tracking
Ballast Ventures fundsA push toward a higher bonus tierOne proven ad set
Measurement boundaryThe agreed periodOne dedicated tracking ID
What repays capitalAll Amazon commissions received during the agreed periodAttributed commission on that tracking ID
Repayment capThe capital Ballast Ventures actually deploysBallast Ventures' capital first, then any creator capital
Upside sharedThe incremental bonus above Tier 1, when the higher tier is reached and paidThe remaining profit from the funded ad set
UntouchedYour Tier 1 bonus, and every commission after capital is wholeYour bonus and all activity outside the tracking ID
Evidence neededYour tier table and dated Amazon historyA tracking ID plus three complete months of history
End pointThe agreed period, then settlementThe agreed run, then settlement

Bonus Participation, for highly seasonal windows

Fund the push. Keep Tier 1. Share only what the push adds.

Ballast Ventures supplies approved ad capital for a seasonal run at a higher bonus tier. Commissions repay that capital and then stop. Tier 1 is always yours.

  1. Ballast Ventures deploys capital

    The approved advertising amount, put to work during the agreed period.

  2. Commissions repay it

    Amazon commissions received during the period repay the deployed capital, dollar for dollar.

  3. Repayment stops

    Once the deployed capital is whole, every later commission stays with you.

  4. Only the added bonus is shared

    Tier 1 is set aside for you first. Only the cash bonus above it is split.

Step one: commissions repay deployed capital, then stopIllustrative example: Ballast Ventures deploys $8,000. Both bars use the same $12,000 scale; the dashed line is the deployed-capital line.

Strong period: $12,000 of commissions received

Repayment stops once the $8,000 is whole. The remaining $4,000 stays with you.

Weak period: $5,000 of commissions received

All $5,000 goes to capital. The $3,000 shortfall is Ballast Ventures' investment loss, not your personal debt.

  • Commissions returning Ballast Ventures' deployed capital
  • Stays with you
  • Shortfall: Ballast Ventures' investment loss

One difference from Ad-Set Participation, stated plainly.Here, repayment draws on all Amazon commissions you receive during the agreed period, not only commissions from the funded ads. It is capped at the capital Ballast Ventures actually deployed, and it ends when the period ends.

Step two: only the incremental bonus is sharedExample program tiers. Each tier pays a flat 2.5% of its revenue threshold. Ballast Ventures' share is the proposed of the incremental bonus above Tier 1. All bars share one dollar scale, so Tiers 1 and 2 look small next to Tier 4.

Tier 1 reached ($305k revenue): $7,625 bonusYou keep $7,625

Tier 1 is always yours. No incremental bonus, so Ballast Ventures receives $0.

Tier 2 reached ($500k): $12,500 bonusYou keep $10,062.50

Incremental bonus: $4,875. Ballast Ventures: , which is $2,437.50.

Tier 3 reached ($1.5M): $37,500 bonusYou keep $22,562.50

Incremental bonus: $29,875. Ballast Ventures: , which is $14,937.50.

Tier 4 reached ($4.5M): $112,500 bonusYou keep $60,062.50

Incremental bonus: $104,875. Ballast Ventures: , which is $52,437.50.

  • Tier 1: always yours
  • Your part of the incremental bonus
  • Ballast Ventures' part of the incremental bonus

Ballast Ventures participates only in the incremental bonus above Tier 1, and only if the higher tier is reached and paid. You keep more at every higher tier. Ballast Ventures receives nothing from the bonus unless Tier 2 or higher is reached and paid. Shares are agreed in writing for each opportunity; the figures above are the current proposed terms.

Go deeperHow the repayment and the bonus split actually runWhat counts as capital, when repayment stops, what happens if commissions fall short, and the two numbers we never mix.
Capital means capital deployed.

Repayment is measured against what Ballast Ventures actually spent on your ads, not the approved maximum.

Every commission in the period counts.

All Amazon commissions received during the agreed period are applied to repayment, dollar for dollar, until deployed capital is whole.

Repayment never exceeds capital.

The moment the deployed amount is repaid, repayment stops. Later commissions stay with you unless the signed terms say otherwise.

A shortfall is Ballast Ventures'.

If the period's commissions don't cover the capital, the difference is Unrecovered Capital. It is not personal debt under the proposed structure.

Tier 1 comes off once.

At Tier 2 or higher, your Tier 1 cash bonus is subtracted exactly once. Only what remains, the Incremental Bonus Pool, is shared.

Paid, not just qualified.

Ballast Ventures' share applies only to a higher-tier bonus that is actually paid. Qualifying on paper is not enough.

Two numbers we never mix.Every bonus program has a Revenue Required for Tier, the sales you need to qualify, and a separate Cash Bonus Paid at Tier, the money you receive. They are always recorded, shown and calculated as different values. A threshold is never treated as a payout.

Before any run, we ask for a screenshot of your program's tier table plus the thresholds, payouts, qualification dates and payment dates written out. The screenshot is kept as your evidence; the calculation uses the written-out values, checked against it.

Full detailA worked example, from capital to bonusA hypothetical tier table, the repayment in a strong and a weak period, and the bonus split at every tier.

The example tier table

Each tier pays a flat 2.5% of its revenue threshold. Your program's real tiers come from your own screenshot.

TierRevenue Required for TierCash Bonus Paid at Tier
Tier 1$305,000 shipped revenue$7,625
Tier 2$500,000 shipped revenue$12,500
Tier 3$1,500,000 shipped revenue$37,500
Tier 4$4,500,000 shipped revenue$112,500

Step one: the capital repayment

Illustrative example. Ballast Ventures deploys $8,000. Two ways the period could go.

LineStrong periodWeak period
Capital Deployed$8,000$8,000
Amazon commissions received in the period$12,000$5,000
Capital Reimbursed From Amazon Commissions$8,000$5,000
Commissions that stay with you$4,000$0
Unrecovered Capital$0$3,000
Reimbursement stops at $8,000 in the strong period. In the weak period, the $3,000 shortfall is Ballast Ventures' loss and is not your personal debt. Commissions received after the period ends are yours in both cases.

Step two: the bonus split at each outcome

LineNo tierTier 1Tier 2Tier 3Tier 4
Actual Cash Bonus$0$7,625$12,500$37,500$112,500
Creator's Protected Tier 1 Bonusn/a$7,625$7,625$7,625$7,625
Incremental Bonus Pool$0$0$4,875$29,875$104,875
Ballast Ventures share of the pooln/an/a
Ballast Ventures Bonus Share$0$0$2,437.50$14,937.50$52,437.50
Creator Bonus Share (of the pool)$0$0$2,437.50$14,937.50$52,437.50
Total bonus you keep$0$7,625$10,062.50$22,562.50$60,062.50
Ballast Ventures Bonus Share plus Creator Bonus Share always equals the Incremental Bonus Pool. Below Tier 2 there is no pool and no Ballast Ventures share.

Hypothetical figures for illustration only, at the current proposed rates. They assume the bonus is paid in full and ignore timing differences, returns, cancellations, fees and later clawbacks, whose treatment is defined in the final agreement. Reaching any tier is never guaranteed, and projected results are not promised returns.

Ad-Set Participation, for steady periods

One funded ad set. One dedicated code. One clean ledger.

Ballast Ventures funds a proven ad set, and participates only in what that ad set's own tracking ID reports. Your bonus is not touched.

  1. Capital is deployed

    Ballast Ventures' capital, plus any you choose to add, funds one approved ad set.

  2. One code records it

    A dedicated Amazon Associates tracking ID captures everything the funded ad set earns.

  3. Capital comes back

    Ballast Ventures' capital is returned first. If you co-invested, yours is returned second.

  4. Then profit is split

    Only what remains is shared, on terms agreed in writing, with the majority to you.

The order commission is appliedIllustrative example: Ballast Ventures $8,000 plus an optional $2,000 of your own. The dedicated tracking ID reports $14,000 of attributed commission.
  • Ballast Ventures' capital returned, first
  • Your co-investment returned, second
  • Profit pool, split as agreed with the majority to you

Nothing else enters the ledger: not your bonus, organic links, other ad sets or unrelated activity. The split is agreed per opportunity and is not shown here.

What an ad set needs to qualify

A steady period

The proposed funding window is not highly seasonal, supported by dated evidence.

Its own tracking ID

The ad set already runs on a unique ID that measures only its activity, never shared with organic links or other campaigns.

Three complete months

At least three full, dated months of reliable history on that ID: spend, attributed shipped revenue, commission or margin, and refunds.

That history proves the ad set can be measured. The funded run itself then gets a fresh, dedicated tracking ID, so the ledger starts clean on day one. You do not need to put your own money in; Ballast Ventures can fund the ad set alone. The split of the remaining profit is set per opportunity, because it depends on how much capital each side commits, how much history the ad set has and how much room it has to scale.

Go deeperThe operating sequence, and what must be true before capital movesTwo clocks, five conditions, and six steps from a new code to final settlement.

Two different clocks

The ad set is funded through month end. Reporting stays open far longer, so commission that posts late, reversals and adjustments are all settled.

Funding DateMonth endReporting access ends

Five conditions, all true before a dollar is deployed

  1. The dedicated tracking ID for the funded ad set is created.
  2. The tracked link is live in the running ad, verified by Ballast Ventures through platform access or the agreed reporting tools. Screenshots and self-attestation are not accepted for this step.
  3. Reporting access on the tracking ID is granted in the platform, not promised.
  4. Written confirmation that the tracking ID is used for Ballast Ventures-funded activity only, or an explicit allocation rule if funding is mixed.
  5. Meta ad account spend visibility is in place.

The operating sequence

1. The code is created.

A new tracking ID for the funded run only, separate from the ID that carried the ad set's history, and never reused for organic links, another ad set or another co-investment.

2. The window opens on the Funding Date.

Day 1 is the first full day the tracked link is live in the running ad, not the wire date.

3. The window closes at month end.

Funded activity stops and the tracked link comes down. Only commission on activity already inside the window continues to settle.

4. Commission is pulled daily.

Daily pulls from Associates Central across the window, so the ledger reflects actual daily production, not a pro-rata slice of a monthly total.

5. Everything the code reports counts.

The code exists only for the funded ad set, so there is no attribution window to negotiate. Untracked account activity is never included.

6. The waterfall settles.

Ballast Ventures' capital first, any capital of yours second, then the agreed split. Reporting stays open 240 days past month end for the final settlement.

Full detailFour cases, followed all the way throughA baseline where you fund none of it, three co-investment cases, every figure in a table, and the return each case must clear before any profit exists.

Same waterfall every time. All four assume the dedicated code reports commission equal to 2.0 times the capital deployed, and all four stop at the profit pool, because how that pool is divided is agreed per opportunity.

LineBaselineCase ACase BCase C
Code goes liveDay 1Day 1Day 15Day 8
Days live30301623
Your capital$0$8,000$4,000$3,000
Ballast Ventures capital$8,000$8,000$8,000$8,000
Daily spend (yours + Ballast Ventures')$0 + $267$267 + $267$250 + $500$130 + $348
Commission the code reports$16,000$32,000$24,000$22,000
1. Returns Ballast Ventures' capital−$8,000−$8,000−$8,000−$8,000
2. Returns your capitaln/a−$8,000−$4,000−$3,000
3. Profit remaining, shared under the agreed split$8,000$16,000$12,000$11,000
Ballast Ventures whole once the code reports$8,000$8,000$8,000$8,000
You are whole once the code reportsn/a$16,000$12,000$11,000
Illustrative. Assumes the stated capital is fully deployed and no refunds, reversals or adjustments. Ballast Ventures may receive more total dollars than you in a case where it contributed more capital; that is return of capital, not a larger share of profit.

What has to come back

The commission return on ad spend (CROAS) at which each case moves from loss into profit. The thresholds are set by the capital split, not the profit split. Every bar is on the same 0.0× to 2.0× scale.

Baseline ($0 + $8,000)Profit above 1.00×

Case A ($8,000 + $8,000)Ballast Ventures whole at 0.50×

Case B ($4,000 + $8,000)Ballast Ventures whole at 0.67×

Case C ($3,000 + $8,000)Ballast Ventures whole at 0.73×

The dedicated code removes the hardest question. There is no "was this sale mine or ours?" Everything the code reports runs through one sequence, and everything on your other links stays yours by construction.

Co-investing is a choice, not a condition. In the baseline nothing of yours is at risk. Co-investing buys a bigger ad set and a bigger profit pool, at the cost of capital that can fail to come back.

Order of repayment is the term that matters most. Every case needs the same 1.00× to return all capital. The more you co-invest, the earlier Ballast Ventures is made whole, and the wider the band where you carry the loss alone. That band is the real price of co-investing, and it is worth pricing before you agree to it.

A later start compresses spend. Case B deploys the same $8,000 of Ballast Ventures capital in 16 days instead of 30. Whether the ad set absorbs that as efficiently is what diligence is for.

Illustrative examples only. The approved ad set, dedicated tracking ID, Funding Date, reporting timezone, funded window, 240-day reporting period, qualifying capital, commission fields, adjustments, repayment priority, profit share and settlement timing are defined in the final executed agreement, which controls if it differs from this page. Past campaign performance does not guarantee future results.

Where the risk sits

If Ballast Ventures' capital doesn't come back, you don't personally make up the shortfall.

Ballast Ventures participates in what Ballast Ventures funds, not in everything you've built. Its reach is defined in writing before capital moves, and it ends where the agreement says it ends.

If the funded activity doesn't return all of Ballast Ventures' capital through the agreed mechanism, the difference is Ballast Ventures' investment loss. Under the proposed structure it is not your personal debt.

Who absorbs the downside?Illustrative example: $8,000 of Ballast Ventures capital deployed, and the funded activity comes in short.
Capital deployed
$8,000
Capital returned
$5,000
Unrecovered
$3,000

Ballast Ventures' investment loss, not your personal debt.

Under Bonus Participation, a shortfall means all Amazon commissions received during the agreed period came in below deployed capital.

Under Ad-Set Participation, a shortfall means the tracking ID's attributed commission came in below deployed capital.

  • No personal guarantee
  • No interest
  • No equity
  • No claim on brand deals, other income or personal assets
Go deeperThe protections, itemised, and exactly what Ballast Ventures can reachThe two structures reach different things. Here is the precise boundary for each.
  • No personal guaranteeYou do not personally stand behind Ballast Ventures' investment under either structure.
  • Unrecovered capital is Ballast Ventures' lossAny capital that isn't returned through the agreed mechanism stays unrecovered. It is not described or treated as personal debt unless a signed agreement expressly says so, and the proposed structure does not.
  • Bonus Participation reaches two things, both cappedAmazon commissions you receive during the agreed period, only until Ballast Ventures' deployed capital is repaid. And the agreed share of the cash bonus above Tier 1, only if Tier 2 or higher is reached and paid.
  • Ad-Set Participation reaches one thingCommission reported by the dedicated tracking ID for the funded ad set. Your other links, your organic commissions and your bonus are outside it by construction.
  • Never in reachBrand partnerships, other affiliate income, your business assets and your personal assets. Ballast Ventures takes no equity and no ownership of your audience, brand, content or accounts.
  • Co-investing is optionalUnder Ad-Set Participation you may add your own capital to the funded ad set, but you are not required to. Capital you add is returned after Ballast Ventures', so it can come back short.

Who it's for

Proven performance is the prerequisite.

Ballast Ventures reviews actual results rather than a headline average: consistency, volatility, marginal efficiency, attribution quality, available scale, timing, seasonality and downside. The goal is to fund activity with enough evidence to justify putting more capital at risk.

Not every creator qualifies, and not every ad set qualifies. A tier deadline does not override investment discipline.

  • Make a serious run at the next tier

    In a seasonal window, where your pacing suggests added spend could carry you over the line.

  • Scale a proven ad set

    Where steady, tracked performance suggests room to run.

  • Extend a strong campaign

    Keep efficient spend working longer when the data supports it.

You do not need to be short on cash.

Creator Co-Investment can make sense for a creator with $200,000 available and for one with far less. The question is how the next increment of risk is allocated, not what is in the account.

Ballast Ventures typically invests approximately $5,000–$10,000 of Meta advertising spend per approved opportunity, from its own balance sheet and subject to diligence.

A higher Amazon bonus tier may be a reason to scale. It does not guarantee investment, continued spending or tier attainment. The right target is the highest tier that makes economic sense for your actual numbers, not the highest one on the page.

How it works

Four steps, operator to operator.

  1. Share your performance

    Confidentiality protections first, then read-only access to the relevant Amazon and advertising data.

  2. Settle the structure

    The months you want to fund set the path: Bonus Participation, Ad-Set Participation or manual review. You confirm it.

  3. Agree it in writing

    Capital, funding pace, dates, tracking, repayment, shares and settlement are signed before any capital moves.

  4. Make the run

    Capital deploys at the agreed pace: upfront, weekly or gated on performance. Settlement follows the signed terms.

Go deeperWhat we'll ask you for, and what "read-only" meansDated evidence rather than unlabeled snapshots. Every figure needs a source and an as-of date.

You and the request

  • Creator and business identity
  • Ad manager name and contact
  • Requested amount
  • Exact start and end dates
  • Funding pace: upfront, weekly or performance-gated
Both paths

Current performance

  • Total ad spend
  • Shipped revenue
  • Amazon commissions
  • Bonus program name
  • Source and date for every figure
Both paths

Amazon Associates comparisons

  • Year to date, and prior-year year to date
  • Quarter to date, and the same prior-year quarter
  • Prior-year Sep–Nov, Oct–Dec and Nov–Jan
  • Exact dates on every period; no unlabeled "last year"
Both paths

Funding window

  • The exact months you want funded
  • For June or July, confirmation that Prime Day falls in that month
  • The comparable prior-year period
Decides the path

Bonus evidence

  • A screenshot of your tier table
  • Revenue Required for each tier
  • Cash Bonus Paid at each tier
  • Qualification and payment dates
Bonus Participation

Ad-set evidence

  • The unique tracking ID for each ad set
  • Three complete monthly rows per ID
  • Spend, attributed shipped revenue, commission or margin, refunds
  • Confirmation the ID measures only that ad set
Ad-Set Participation

Screenshots are welcome, and are recorded as evidence you supplied rather than machine-verified data. Where exports are available, we ask for those too. Missing numbers stay missing; they are never assumed to be zero.

Read-only means read-only

  • Mutual confidentiality protections in place first
  • Read-only Amazon Associates access
  • Read-only advertising account visibility
  • Ongoing reporting sufficient to calculate the agreed economics, and nothing beyond that
Full detailThe terms we use, defined, and what is settled in writingThe same labels appear in every term sheet and settlement report, so a number means one thing everywhere.
TermMeaningGuardrail
Capital DeployedAdvertising funds Ballast Ventures actually put to workNot the approved or requested maximum
Capital Reimbursed From Amazon CommissionsCommission applied dollar for dollar to Capital Deployed (Bonus Participation)Can never exceed Capital Deployed
Unrecovered CapitalCapital Deployed minus Capital ReimbursedNot personal debt by default
Revenue Required for TierThe sales threshold to qualify for a tierNever treated as a cash payout
Cash Bonus Paid at TierThe money a tier paysRecorded separately from the threshold
Actual Cash BonusThe cash bonus actually earned and paidBallast Ventures shares only if Tier 2 or higher is paid
Creator's Protected Tier 1 BonusThe Tier 1 cash bonus, kept by the creator in fullSubtracted exactly once
Incremental Bonus PoolActual Cash Bonus minus the protected Tier 1 bonusZero below Tier 2
Ballast Ventures Bonus ShareThe agreed percentage of the Incremental Bonus PoolWith the Creator Bonus Share, adds up to the pool exactly
Creator Bonus ShareThe rest of the Incremental Bonus PoolPaid in addition to the protected Tier 1 bonus

Settled in writing before capital moves

  • The structure and why it applies: Bonus or Ad-Set Participation, and the seasonality evidence behind it.
  • The capital: how much each side contributes, the funding pace, and the mechanism it deploys through.
  • The clock: Funding Date, reporting timezone, the participation period, and any reporting tail.
  • The tracking: the bonus program and tier evidence, or the dedicated tracking ID and the access granted on it.
  • The waterfall and the shares: repayment order, the agreed percentages, and how late commissions, returns, cancellations and clawbacks are treated.
  • Settlement: how and when money actually moves.

Behind Ballast Ventures

Built from operator experience.

Oscar Barbarin is the Founder and General Partner of Ballast Ventures LLC. He founded ARMR, an Amazon marketplace agency, ran it for more than a decade and sold it in 2024. Before that, he worked at Amazon, where he launched health and personal care for Amazon Canada. He studied industrial and operations engineering at the University of Michigan and holds an MBA from Chicago Booth. Ballast Ventures is an independent venture, and the capital it puts at risk is its own.

Questions, answered plainly

The things creators ask first.

The two structures

Which months count as seasonal?

October, November and December, plus the month Prime Day falls in, which is June or July depending on the year. Those use Bonus Participation. Every other month is non-seasonal and uses Ad-Set Participation, but only when every proposed ad set has its own tracking ID and at least three complete months of reliable history. You then confirm the structure in writing.

What if I want to fund a non-seasonal month but my tracking isn't clean?

It goes to manual review and is currently ineligible. It does not automatically become Bonus Participation. Setting up a unique tracking ID now starts the three-month history clock.

Does Ballast Ventures take a share of my bonus?

Under Ad-Set Participation, no. Under Bonus Participation, your Tier 1 bonus is always 100% yours. Ballast Ventures takes a flat of the incremental bonus above Tier 1, at every higher tier, and only if that higher tier is reached and paid.

Why does the Bonus path use all my commissions?

A seasonal push lifts your whole account, not one ad set, so repayment draws on all Amazon commissions you receive during the agreed period. It is capped at the capital Ballast Ventures actually deployed and stops the moment that is repaid. Everything after that, and everything after the period ends, is yours.

Risk and repayment

What if commissions don't repay Ballast Ventures' capital?

The difference is Unrecovered Capital, and it is Ballast Ventures' loss. Under the proposed structure it is not your personal debt, and Ballast Ventures has no claim on unrelated revenue, business assets or personal assets.

Do I personally guarantee Ballast Ventures' investment?

No. There is no personal guarantee under either structure.

Do I have to put my own money in?

No. Under Ad-Set Participation, Ballast Ventures can fund the approved ad set alone. If you choose to co-invest, your capital is returned after Ballast Ventures', so it can come back short, or not at all, if the ad set underperforms.

Is this a loan?

Ballast Ventures puts its own capital into defined advertising activity and receives first-priority return of that capital from the agreed source, then shares in upside on agreed terms. There is no interest, no personal guarantee, no traditional consumer credit check and no equity. This page makes no legal classification of the structure in either direction.

Ownership and control

Does Ballast Ventures take equity in my business?

No.

Do you control my content?

No. Ballast Ventures' investment conveys no ownership of your audience, brand, content or accounts, and no say over what you post.

Fit and diligence

How much does Ballast Ventures typically invest?

Approximately $5,000–$10,000 of Meta advertising spend per approved opportunity, subject to diligence.

What counts as three complete months?

Three full, dated calendar months on the same unique tracking ID, each with spend, attributed shipped revenue, commission or margin, and refunds or returns. A partial month or a blended total-account figure does not count.

Do I need to already be running paid ads?

Yes. That is the real prerequisite. Ballast Ventures underwrites a track record, not a plan.

Tracking and settlement

How is commission attributed under Ad-Set Participation?

The funded ad set uses its own dedicated Amazon Associates tracking ID from the Funding Date through month end, so everything that code reports belongs to the funded activity. Ballast Ventures keeps reporting access for 240 days so commission, reversals and adjustments that post later still settle.

What happens after Ballast Ventures' capital is repaid under Bonus Participation?

Repayment stops, and every later commission is yours. Ballast Ventures' only remaining participation is its agreed share of the incremental bonus above Tier 1, if a higher tier is reached and paid.

Already have something that's working? Let's look at the numbers.

Bring your dates and evidence. We'll settle the structure together, walk through the economics, and put every term in writing before capital moves.

Start a confidential conversation
Ballast Ventures LLC

Creator Co-Investment

Ballast Ventures LLC co-invests its own capital into defined advertising activity and participates in economics tied to that activity. All terms described here are proposed and subject to a final executed agreement, which controls. Past campaign performance does not guarantee future results, and nothing on this page is a guarantee of any tier, return or outcome. Screenshots you supply are treated as your evidence, not machine verification.

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