Who we are
Ballast Ventures is the private venture arm of the Barbarin-Wu family, rooted in decades of entrepreneurial and operational experience across the consumer packaged goods (CPG) industry. Based in Ann Arbor, Michigan, we invest in and support early-stage CPG startups, leveraging our family’s deep expertise in e-commerce, retail strategy, and brand building.
Our approach goes beyond capital. We partner closely with founders to accelerate growth, refine operations, and position brands for long-term success. Guided by a multi-decade perspective and a commitment to building enduring value, Ballast Ventures helps emerging brands navigate the complexities of today’s dynamic consumer markets.
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